CINCINNATI – It’s official, the Bengals and Betfred are joining forces in Ohio.
The partnership comes before Ohio’s legal sports betting market opens on January 1, 2023, as scheduled. Subject to license and regulatory permissions, the UK-based sportsbook business plans to launch mobile sports betting app in Ohio.
Securing a partnership with a significant NFL franchise in the Buckeye state puts it in a competitive position before the launch. The Bengals and Low6 also collaborated on two free-to-play games that were released by the sports gamification business.
The Ohio Casino Commission Control disclosed that the NFL team has also sought a sports betting license. The Bengals are constantly searching for innovative new ways to improve their fan experience, and this relationship will provide them more chances to interact with fans.
As part of the relationship, Betfred will host a range of engagement events to engage Bengals fans with the brand. Promotions and games are readily accessible to players in Ohio and are free to play.
Mark Stebbings, Chief Operating Officer of Betfred Group, commented that this is an amazing chance to engage with the Bengals as they continue to develop Betfred across the US and into Ohio with the launch of sports betting in the near future.
He also said “the Bengals are an elite team with a dedicated following and a track record of innovation that fits with our brand. As we engage with fans all around the state and introduce them to special betting promos and content throughout the year, we look forward to doing so”.
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The Betfred group was founded by brothers Fred and Peter Done as a physical bookmakers in the UK in 1967. Expanding the US, they established 10 businesses across the country last year in states including Louisiana, Ohio, and South Dakota, where legislators took action this year to legalize sports betting.
The operator already holds gaming licenses in Colorado, Pennsylvania, and Iowa. Additionally, three of the nearly two dozen states have legalized sports betting in the three years since PASPA was repealed.
According to the American Gaming Association, U.S. sportsbooks generated $271.9 million in revenue, which shows an increase of more than 700% from two years earlier.
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Mike AllenSports writer
As a football fan and sports writer, Mike has many years of experience. Since the US started moving towards legal sports betting, Mike has found new love with sports gambling.